Our Ambition and Strategy
Our strategic objectives remain to continue to innovate and to grow, with the solid foundation of a stable and efficient organisation.

Developing a portfolio of increasingly integrated software solutions, available across multiple platforms and devices, that continue to lead in their segments.

  • Expanded our SaaS offering with releases of Powerproject® SaaS, Site Progress mobile and continued development of the IconSystem®.
  • Recognised with award wins for Powerproject® and IconSystem® at the prestigious Construction Computing Awards.
  • Continue to invest in research and development, to enhance and expand our SaaS offerings and drive integration of product portfolio.
  • Deliver best practice and standardisation among development teams and continue to develop with industry standards in mind.
  • Seek to develop, acquire or partner to fill portfolio gaps and deliver growth.

Expanding Elecosoft’s sales and marketing capabilities, channel capacity and operational territories.

  • Unified our software brands under the Elecosoft name, to increase market awareness and facilitate the cross-selling of our product range in existing and new markets.
  • Increased penetration among new and existing customers, with continued success of cross-selling in Sweden and the UK.
  • Exhibited a full product portfolio at BAU, the largest construction fair in Europe.
  • Entered into a collaboration agreement with Innovative Management Solutions for the sale and support of our software to IMS’ client base in Texas and the surrounding states.
  • Gained traction in the Pacific Region with growing Staircon® sales and Powerproject®.
  • Secured largest laminate flooring supplier in China as a customer of Interiormarket.
  • Expand portfolio to address additional phases of the building lifecycle.
  • Concentrate efforts in existing territories to maximise investment returns, including increasing commitment to resellers in the US.
  • Strengthen position in home markets through increased portfolio-led selling to existing customers and raising awareness through industry exhibitions.
  • Continue to identify suitable technical resellers and partners to reach new international customers.
  • Identify acquisition candidates that fit with our strategy and provide a competitive advantage in new markets.

Continuing to strengthen Elecosoft’s financial position, whilst consolidating and simplifying its operations.

  • Eliminated bank borrowings in the first six months of 2017, ended the year in a net cash position.
  • Maintained tight control of overhead costs.
  • Increased client facing team to build customer relationships, retention and deliver client value.
  • Increased technical team, responding to market needs.
  • Review and enhance processes and procedures across all functions, including the improvement of HR tools and related policies.
  • Continue to improve reporting and introduce efficiencies in administration.
  • Increase centralisation of functional management.
  • Continue to simplify Elecosoft’s corporate and product brands to emphasise a single Company strategy.

Our Business Model

A well balanced business focused on growing sales in existing markets and through our reseller networkRead More »

Our Marketplace

Our products are most applicable to architects, project managers, contractors, house builders, staircase, timber frame and flooring manufacturersRead More »


Elecosoft’s Board and Business Units utilise a number of appropriate Key Performance Indicators (‘’KPIs’’) as well as a structured planning and reporting processRead More »

Principal Risks

Elecosoft aims to deliver sustainable growth combined with continued investment in software product development, sales and marketing resourcesRead More »